HubSpot is the inbound marketing industry leader. The company was founded in 2006 after founders, Brian Halligan and Dharmesh Shah, realized that consumer behavior online was changing.
“People have transformed how they consume information, research products and services, make purchasing decisions and share their views and experiences. The customer is more in control than ever — and tunes out traditional sales and marketing messages more than ever.” -Hubspot
Therefore, HubSpot was developed to promote inbound and create the software to easily develop and manage inbound campaigns. e-webstrategy moved to HubSpot’s software platform in summer 2014, and now uses it to accomplish virtually everything we do. It helps our team track emails, social media postings, blogs, landing pages, and website visitors, all in one platform, making it simple to measure our success.
That’s why e-webstrategy strongly advocates that our clients utilize HubSpot if inbound is a fit. This gives our clients access to 24/7 reporting through the HubSpot dashboard and weekly via an automated email that goes right to your inbox.