Marketing automation is a powerful tool that allows your business to nurture incoming leads to sales-readiness stress free. The system acts as a salesperson that works 24/7, attracting, converting, closing, and delighting your leads with interconnected tools all in one place. Without it, marketing is complex and time consuming.With it, tedious marketing tasks can be automated, simplified, and streamlined.
Marketing automation drives your entire inbound marketing strategy. It’s like driving on cruise control. You still manage the vehicle, but essentially it drives itself. Managing the tool takes fuel — content, contacts, and context. Then, the tool is set up to automate and run all of your inbound marketing tasks, including social media postings that engage, blogging that educates, and emails that nurture. As incoming leads transact, marketing automation is used to nurture those leads down the sales funnel. The result is a marketing qualified lead, including their contact information and, most importantly, insight about their behavior.
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
77% of CMOs at top performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue.
61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified.
84% of top performing companies are using or plan to start using marketing automation
e-webstrategy strongly advocates that our clients utilize HubSpot if inbound is a fit. HubSpot is an industry leader in inbound marketing, and its marketing automation software is robust and optimized. As their preferred San Antonio certified partner, e-webstrategy manages every part of our clients’ inbound strategy from writing content that attracts, creating landing pages that convert, constructing forms that help close, and building workflows that delight.
A workflow is an automated set of marketing actions that execute, based upon a starting condition. e-webstrategy manages workflows in HubSpot to automate your lead nurturing tasks, complete internal functions, and much more. Most importantly, the tool allows you to perform specific actions based on how a contact has interacted with your content or website, so every lead gets an intentional, helpful experience and you get quality leads.