Your online presence from your website to your social media profile should tell visitors a consistent story about your business or organization. Build an online brand that is consistent on all online platforms, reflective of your end goal and values, and memorable to your ideal customer. Creating a consistent online image takes consistent work. We can simplify this process by managing your social media profiles, developing content with a consistent message, blogging frequently, and redesigning your website. Our team will work with you to create an online branding solution that’s effective on all online venues, from the look and feel to your overall messaging.
Inbound marketing positions you to promote your brand online through a consistent message, attracting the right people at the right time. Rather than marketing to anyone and everyone, inbound marketing is intentional and targets people who are already searching for your product or services online; they have a problem that you can solve. We can help you reach those people, so don’t waste time marketing to unqualified leads. We will worry about where visitors are in the buyer’s journey, so you can worry about your daily business operations.
Once your online followers see and understand that you can solve their problem, then they will make the connection between solution and your brand. Your brand will solidify the message you’ve been conveying all this time. We’ll tell them who you are and why you’re the best choice, so you can close them.
42% of marketing companies integrate digital and traditional brand strategies.
38% of global online consumers ages 30-44 and 33% ages 18-29 want brands to listen and respond to them online.
75% of online Americans say product information found on social channels enhances brand loyalty.
60% of U.S. millennials say social advertising has the most influence over how they perceive a brand.
Your brand represents a promise to your ideal consumer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be, and most importantly who people perceive you to be. Simply put, it allows your consumers to connect with you emotionally. Your brand can’t be everything to everyone, or it’ll be nothing to no one, fast.
Consumer insight is the key element that will differentiate your company, your brand from your competitive set relative to your core consumers, yet they are generally overlooked by most. e-webstrategy will Guide your company in the development of effective and actionable consumer insights of an effective brand strategy fueled with consumer insights honing in on the ideal persona or set of personas that will deliver Performance and Simplify how your company will get the furthest the fastest relative to its business goals and objectives.
Brand positioning refers to a consumer’s reason to buy your brand in preference to any other. It ensures that all brand activity incorporates a common aim, is guided, directed and delivers your brand’s benefits/reasons to buy. Above all, strong brand positioning focuses all points of interaction of your brand for your Strategic Value Consumer so you can get the furthest, the fastest relative to your business’ goals and objectives.