Social Media Management - e-webstrategy
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Social Media Management

 

Attract more of the right people to your website

It’s evident that social media is an important part of the online experience. But we understand that you and/or your colleagues are still not convinced. Social media can seem like wasted efforts. It’s just a trend. It’s only for companies going after millennials. Demographics like age no longer disqualify social media from the online marketing mix. An effective social media strategy is discovering which platforms your customers are using — whether they’re 18-29 or 50+ — and building a social presence there. Social media gives your organization the opportunity to engage with prospects by answering their questions and delivering valuable content.

social media, facebook

How social media management works with your inbound strategy

Social media works in the attract stage of the inbound marketing methodology. By posting relevant industry news, promoting offers, sharing educational blogs, and showcasing your work environment, your ideal customers will be exposed to conversion paths, while getting to know your company culture. Social media helps turn followers into visitors and visitors into quality leads.

38%

Response

38% of global online consumers aged 30-44 and 33% aged 18-29 want brands to listen and respond to them online.

44%

Social Media

44% of U.S. millennials want to have open dialogues with brands via social media.

52%

Facebook

52% of all marketers found a customer via Facebook in 2013.

43%

LinkedIn

43% of all marketers found a customer via LinkedIn in 2013.

(Source: Fact Browser)

(Source: Fact Browser)

(Source: HubSpot)

(Source: HubSpot)

Social Media Posting

The key to social media is to post consistently and frequently. Social media will prove to be most effective when you post where your ideal customer is and when they’re most engaged. Based on analytics, we can help you determine which social media platforms your customers are already engaging on. We can manage the entire process, from setup to scheduling daily posts, so you can worry about what matters.

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social media promotion

Social Media Promotion

Social media promotion puts your campaign in just the right place. Through paid social media promotion, you can reach even more of the right people. A Facebook “like” campaign will boost the reach of your daily posts. The average company saw a 185% increase in traffic to their website after crossing 1,000 Facebook likes. We can get you there.

LinkedIn generates the highest visitor-to-lead conversion. Learn how to create the perfect LinkedIn company page.