Content creation fuels every part of your marketing strategy. Develop a message that is captivating to your customers, then optimize that content so they can find it online. Your ideal customers are already searching for answers to their questions and solutions to their problems. Create content on your blog, social media platforms, landing pages, and emails, that’s optimized for search engines and helpful for your customers. We can help you create the right content and place it on the right online distribution channels, so you can convert the right people into quality leads.
Inbound marketing is about putting the right content in front of your ideal customer. That means taking the time to create content that solves their problems, answers their questions, provides insight, and simply delights them. Blogging and social media postings will attract them, call-to-actions and landing pages will convert them, and emails will help close them. All of these require remarkable content. With your industry insight, we will simplify the process of creating the content and guide you to the right “watering holes,” so you can rock online marketing.
The average company that blogs generates 55% more website visitors.
43% of marketers generate customers from their blog.
46% of online customers count on social media when making a purchase decision.
54% of U.S. adults are more likely to discover websites via organic search results versus paid results.
The benefits of blogging are constant and worthwhile. Blogging serves your customers by answering their questions and providing valuable information, establishing you as their solution. While you create value for your customers through your blog, you also add new content and pages to your website, which helps your SEO. In addition, blogging helps you become a credible thought leader in your industry.
The best blogs are produced through planning and research. Research gives you insight to the questions and solutions your customers are searching for online. It allows you to create the right blog posts and distributing them on the right channels. We simplify the process. Once we’ve identified your ideal customer, their language, preferred watering holes, and pain points, we’ll collect content and insight from you to develop a blog schedule.
Your website is like a magnet, attracting visitors from outside venues like search engines and social media. To be effective, your website should guide visitors to convert. We accomplish this with remarkable content, created with your ideal customer in mind. Using their language and insight about their pain points, every word, image, video, title, is chosen with intention. Website content works with the design to convert your ideal customers to become quality leads by placing valuable offers on your website with action-oriented call to actions.
We have the resources to simplify and guide you through content development for your current website or next redesign.
You know your industry the best. We don’t pretend to be experts at what you do. We do equip you with the marketing resources and tools so you can showcase your thought leadership online. This includes copy editing. We can go through your current website content, blogs, social media postings, or emails, and leverage your insight with our professional content writing that’s intentional and attracts the right people. Copy editing allows you to be the expert at what you do, and our team to be the experts at reflecting that online.