Buyer Persona


Marketing that’s focused in the right direction

Buyer personas are the most important part of your inbound marketing strategy. A buyer persona is a semi-fictional representations of your ideal customer. Defining your buyer persona(s) will give you insight about the customers and prospective customers’ needs, questions, pain points, and behaviors, which will make it simple to create that remarkable content they are already searching for online.

pretty girl shopping, holding a bag

How buyer personas works with your inbound strategy

Traditional marketing is all about pushing out one message to a mass with hopes of engaging someone. Inbound marketing is focused on attracting the right people, converting more qualified leads, and closing your ideal customers, saving you time and money. This marketing strategy is so focused because of the insight we collect about each buyer persona.


For example, if you’re a credit union and an ideal customer is an early adopter of technology, a new college graduate, and recently married, you can create social media postings about your online services, blogs about consolidating debt, and offers about first-time home buying.


Investing the time to define your buyer persona(s) is the differentiating factor that will drive you ahead of your competitors. We have the resources to help you define your ideal customers so you can begin attracting the right people and converting quality leads.


Buyer Personas

90% of inbound sales often come from 3 to 4 buyer personas.


Customer Acquisition

Inbound marketing delivers 54% more leads into the marketing funnel than outbound leads.


Lead Generation

Inbound leads cost 61% less than outbound leads.


Brand Promotion

60% of U.S. millennials say social advertising has the most influence over how they perceive a brand.

(Source: HubSpot)

(Source: HubSpot)

(Source: HubSpot)

(Source: HubSpot)

When you know who your buyer persona(s) are, you can market where they are online.