The World Wide Web is 25 years old, but your website shouldn’t look like it. Web design has changed and adapted to shorter attention spans and the mobile revolution. To be effective in converting leads, websites should be attractive and give direction. The best website is like having your best salesperson live 24/7.
It should speak to your customer, respond on mobile devices, be interactive, secure, and most importantly, convert. Your website can be an effective tool or it can prove to be fruitless and idle.
Your website is like a magnet that attracts your customers from other online venues. With intentional design and content development, your website will guide customers to calls to actions that will convert them into qualified leads. Your website is also an intricate part of SEO. With the right keyword strategy, your website will serve those searching for you.
94% of people cited Web design as the reason they mistrusted or rejected a website.
46% of designers are now utilizing HTML5 versus earlier versions of website code, meaning the look and feel of websites are modern and interactive.
73% of mobile Internet users say they’ve encountered a website was too slow to load.
40% abandon a website that takes more than 3 seconds to load.
The maintenance of your website is just as important as the development, redesign, and launch. An effective website converts qualify leads. Fruitless websites sit alongside more than 1 million websites doing nothing. Website maintenance ensures that your site is still performing well, including load time and responsiveness. It also helps you engage with visitors who are commenting on blog posts or filling out a form, so you don’t miss an opportunity.
Landing pages are easy to create for a new campaign and automated to measure the performance. Companies with 30 or more landing pages generated 7 times more leads, and it almost doubled when companies had 40. Landing pages are one-page websites that describe a campaign offer like an ebook, and easily converts visitors into leads. This is called the conversion process and is an intricate part of your inbound strategy. Landing pages make it easy to convert visitors to leads and measure ROI of your inbound marketing efforts.